Windows 10: what’s in it for developers?
Everyone has heard about Windows 10, right? You have probably received the reminder to upgrade already. But what does Windows 10 mean for developers and ISVs? In his presentation at the recent ISV Summit in Brussels, technology evangelist David Hernie had some great news. Hernie first gave a quick état-des-lieux: pick-up of Windows Phones has jumped by 50% in the last six months; there are currently 400,000 applications available for them, with an increase of 43% in the past six months; revenue is up by 80%, with mobile direct billing now available across 82 carriers. This is significant as direct billing is accessible to people that do not use credit cards – notably the youth market. So in terms of reach, Windows 10 is coming at the best of time. That’s good for Windows. What’s the good news for developers? One core operating system for every device The Microsoft ecosystem is pretty vast, with tablets, phones and Xbox. Until now, working on a game or app for the various devices has been time-consuming and therefore costly. With Windows 10, all this comes together as one, enabling developers to work on one core code that can be easily deployed across the various devices. “Developers can now work using the same operating system for the same applications,” said Hernie. “There is no need to develop everything separately. Optimization for devices is now automatic. It is also easier to integrate voice, touch, camera or keyboard capabilities.” In a live demo, Hernie showed how easy it is to turn a HTML5 website into an app in about five minutes, with the possibility of adding functionalities such as touch or voice. Simplified distribution When it comes to distribution, Windows 10 has further simplified the process, as everything can be submitted to just one desk centre that boasts a single dashboard for sending updates. “There really is no need to distribute things yourself,” said Hernie. Lastly, Windows 10 addresses a growing concern amongst the development community: data. A complaint sometimes addressed to marketplaces is that they don’t share user data. With Windows 10, developers can get key insights into consumer usage and patterns that can be used for sales purposes or to better focus updates. At the end of the day, the good news for developers is simple: one code, one app, one submission and one admin. For more about developing apps with Windows 10, see Get started with Windows apps.
- Boost Team
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